The key to a successful website is
clarity, functionality, usability - and simplicity. Complex websites with
confusing navigation, heavy graphics and hundreds of words - is not what the
average surfer wants.
People visit a website for one or more of
these 4 reasons:
- They want/need information.
- They want/need to make a purchase/donation.
- They want/need to be entertained.
- They want/need to be part of a community.
Because most people now use their
mobile phones and tablets to surf the web - your website must load fast, have
fewer graphics/text, fit smaller screens and be simple!