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The key to a successful website is clarity, functionality, usability - and simplicity. Complex websites with confusing navigation, heavy graphics and hundreds of words - is not what the average surfer wants.

People visit a website for one or more of these 4 reasons:

  • They want/need information.
  • They want/need to make a purchase/donation.
  • They want/need to be entertained.
  • They want/need to be part of a community.

Because most people now use their mobile phones and tablets to surf the web - your website must load fast, have fewer graphics/text, fit smaller screens and be simple!


Clarity Functionality Usability Simplicity

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